WMA 2022 WINNER : AIRIN YUSMIRA BINTI DATO’ HAJI MOHD YUSOF | MYA EDARAN SDN BHD

Introducing Airin Yusmira Binti Dato’ Haji Mohd Yusof, the founder of MYA EDARAN SDN. BHD. is a provision store that specializes in the wholesale of foodstuffs and retail sale of second-hand goods in Rembau, Negeri Sembilan. Airin’s entrepreneurial spirit and her family’s history of successful entrepreneurship inspired her to start her own business with a strong desire to succeed for a purpose much bigger than herself.

Marketing was a significant challenge for Airin due to limited funds, and building a brand through marketing can be expensive with no immediate benefit early on. She overcame this challenge by starting small with free social media platforms and trying out a few different approaches.

Airin feels proud and delighted after winning the award. She believes that awards can validate and boost one’s confidence, which makes it an acknowledgement of a job well done. Airin advises aspiring entrepreneurs to take risks and be ready to face more risks to grow their businesses. She also emphasizes that entrepreneurship is a journey, so the ability to take on calculated risks often proves to be the spark to reap the results.

 MYA EDARAN SDN. BHD. aims to be one of the leading rice product providers in Malaysia, known for its quality and brands, in the future.