WMA 2022 WINNER : NOOR HASLINDA ABDUL WAHAB | AEO FREIGHT SDN BHD

Meet Noor Haslinda binti Abdul Wahab, the esteemed CEO of AEO Freight Sdn Bhd, a prestigious cargo shipping agent and logistics provider operating in Penang, Port Klang, KLIA, and Johor Bahru, with its headquarters based in Penang.

Noor Haslinda and her team work tirelessly to provide top-notch services in international transport and logistics, catering to 200 domestic and foreign clients with revenue exceeding 80 million. The journey towards success for AEO Freight began in 2005 with a small team of just three people.

After two years of operations, the company partnered with a logistics firm from Singapore to expand its reach internationally. Within three years, AEO Freight grew exponentially with a workforce of 15 people and a new branch in Kuala Lumpur.

Today, the company has branches in Port Klang and Johor Bahru, employing over 60 professionals who are passionate about delivering excellent service to their clients.

AEO Freight’s biggest achievement came during the challenging times of the COVID-19 pandemic, where the company succeeded in maintaining it’s business and workforce, with no layoffs, salary deductions, or other benefits cut. Even amidst the pandemic, the company’s business remained strong and promising, surpassing the previous year’s performance.

Noor Haslinda is grateful for the company’s recent recognition as the brand’s prestigious women CEO and believes that the award is not only an achievement for AEO Freight but also has a positive impact on its clients, fostering customer loyalty and attracting new ones.

When it comes to business, Noor Haslinda believes that positive thinking, knowledge, careful planning, effective marketing, and perseverance are crucial factors for success. Her words of encouragement for aspiring entrepreneurs are simple yet profound: do not give up. The key to success in business is to remain consistent, keep trying, pray more and give sadaqah – for Noor Haslinda, it is the ladder to success.