Awards and Recognition

IDEA Award 2023 Winner: Hospital PUSRAWI

Hospital PUSRAWI Sdn. Bhd. (PUSRAWI), a wholly-owned subsidiary of the Federal Territories Islamic Religious Council (MAIWP), provides healthcare or medical services in various disciplines. PUSRAWI fosters, promotes, and practices high-quality and ethical medicine.

The hospital has developed a strategic plan for the years 2022–2023, involving setting objectives, analyzing the competitive environment, examining internal organization, assessing strategies, and ensuring effective management to take PUSRAWI to an exceptional level.

The plan management provided showed PUSRAWI’s performance has excelled in all aspects of health business based on six (6) strategic cores: finance, products, marketing and promotion, customer experience, human resource development, and corporate social responsibility (CRS).

MAIWP established the hospital to realize planned and comprehensive community development agendas and enhance economic activities in business, development, and investment.

Tan Sri Syed Zainal Abidin Bin Syed Mohamed Tahir’s inspiration was to become a CEO or leader, facing challenges with determination, resilience, and commitment to personal and professional growth. A CEO can inspire and lead a team to outstanding success.

He mentioned his most admired person, which is another one of the sources of his inspiration. “I inspire Prophet Muhammad (S.A.W.), an individual highly revered in the Islamic community. Trade (business) is the blessed Sunnah of the Prophet (A.S.), and when conducted with honesty and fairness, it can be a form of devotion to Allah. One can only engage in business in sectors permitted by Islam,” he told the Muslim Insiders.

The challenges I face as the Chief Executive Officer in healthcare are significant, such as staying competitive in the market. Also, there is a need to monitor industry trends, understand competition, and develop strategies to maintain or gain market share, whether in Malaysia or globally.

Hospital PUSRAWI has won under the category of ‘Best Islamic Hospital’. For him, winning the IDEA Award 2023, the most prestigious accolade, is a tremendous source of pride. “This award recognizes the achievements of an organization or individual and validates all the hard work and dedication in business. The award serves as motivation to strive for excellence continually. This recognition will encourage the management of Hospital PUSRAWI Sdn Bhd to set higher goals and work even harder.”

He said that being an entrepreneur can be a really rewarding but challenging journey. Thus, he offers some advice to aspiring entrepreneurs. One is that “entrepreneurs need to conduct thorough market research to understand the target audience, competition, and industry trends. This will help make informed decisions and shape business strategies.”

Also, he emphasized how entrepreneurs should be developing a comprehensive business plan outlining goals, target markets, revenue models, marketing strategies, and financial projections. It is also important that a well-thought-out plan serve as a roadmap for the business. Furthermore, he advised that entrepreneurs need to surround themselves with capable and complementary teams. The reason is because choosing individuals who share the vision and bring diverse skills to the table will make a strong team that eventually will be the key to success.

The focus of Hospital PUSRAWI is to become a leading hospital, providing high-quality, safe, and customer-friendly healthcare services to the community. They also incorporate Islamic values and principles into the healthcare business. Hospital PUSRAWI will embrace artificial intelligence (AI) and digital technology to enhance efficiency, improve patient care, and reduce administrative overhead.

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