The internet is busier than ever, and going viral isn’t always beneficial. Businesses that receive massive attention, whether it be thousands or millions, can damage their reputation in an instant when it is done through controversy or gimmicks. However, if it is done in the right way, it can provide the brand with a substantial benefit.
Islam teaches us to conduct business with honesty, integrity, and excellence. Instead of chasing short-term fame, businesses should focus on getting viral for a longer term. As a business, it should be one that builds trust, credibility, and long-term success in a halal and ethical way.
Here’s how to make your business go viral the right way:
1) Know Your Audience Deeply
When brands understand the potential buyers’ struggles and needs, they will be able to understand them more. Islam encourages us to listen and serve others with sincerity. In return, you will not have to worry about creating content for your business. When businesses are providing the best for their potential buyers, people recognize this and will naturally support and share your brand.
Also remember to engage with customers with kindness, especially when replying to their feedback. Every feedback, be it positive or negative, provides insights into customer perception and what they expect from a business. While it can come across as negative, there are negative feedbacks that can lead to improvement.
Businesses must also communicate with their customers directly, and this can easily be done online. Replying to comments under posts that relate to your brand and also under your brand will increase engagement, with the possibility to go viral.
2) Produce Quality, Shareable Content
Sharing high-quality content that is packed with knowledge and benefits others is another form of a good act. In Islam, sharing knowledge, which will benefit others, is highly encouraged. To do this, it can be done through storytelling, one of the most effective ways to gain engagement on the online platform. In fact, video gets shared 1200% more than text and images put together.
To go viral in the right way means to create content that spreads widely due to its relevance, positivity, or impact. Ethical content has added value, is authentic, respectful, has a positive impact, and avoids clickbait just to gain attention.
Other than making people feel strong with negative emotions like anger, create content that inspires, educates, entertains, empower and resonates emotionally. Content that causes people to feel happy, surprised, or inspired gets shared 2.5 times more than neutral content.
The content also does not need to be too long and is easy to digest since short-form content performs the best in this area.
3) Tap the Power of User-Generated Content (UGC)
Encourage your customers to share their stories. In Islam, we’re taught to benefit others by sharing knowledge, and UGC is a great way to do this. When customers tell their own stories, it not only builds trust but also brings authenticity to your brand.
Real reviews and testimonials are powerful tools. Brands like Gymshark have built strong communities by featuring honest customer feedback. This increases credibility and makes your business feel more genuine to others, influencing their buying decisions.
4) Collaborate with the Right Influencers and Creators
In Islam, we are encouraged to build relationships based on trust and sincerity. The same applies when working with influencers. It’s more important to choose influencers who truly connect with their audience, rather than focusing solely on their follower count. Micro-influencers (10K-100K followers) often have more meaningful engagement, which leads to better results.
When partnering with influencers, ensure they share your brand’s values and authentic message. This strengthens the bond with their followers and helps promote your business in a way that aligns with ethical practices.
5) Leverage Trends and Viral Challenges
Engaging with trending topics or cultural moments can provide a significant boost in brand visibility. However, it’s important to ensure that the trend aligns with your brand’s values. Islam encourages us to participate in actions that benefit others, so jumping into a trend should always be done thoughtfully.
Launch challenges that resonate with your values and are relevant to your audience. It’s not about following every trend, but choosing the right ones that enhance your message without compromising your integrity. Be mindful of how you align with trends to protect your brand’s image
6) Search and Social Media Algorithm Optimization
Make your content discoverable by using relevant, ethical keywords. Islam teaches us the value of honesty, so always use accurate and truthful keywords that reflect your brand’s core message. Timing also matters when posting. Research shows the best times for engagement are between Tuesdays and Thursdays at night. Posting during these times can help your content reach a wider audience. Finally, experiment with different content formats like short videos, carousels, and stories to reach more people. Algorithms favor diverse content formats, so embrace creativity while staying true to your values.
Conclusion
Making your business to go viral doesn’t happen by chance, because it’s a strategy. Done correctly, virality brings about real connections, brand advocacy, and business success. Through audience interaction, storytelling, and authenticity, businesses can experience substantial and long-term success in the online world.
