Halal businesses are all about inclusivity. Everyone, regardless of their religion, can consume or use Halal products and services. This is because in Islam, halal products and services promote fairness, health, and sustainability.
This means they can be enjoyed by Muslims as well as non-Muslims. Inclusivity has helped halal businesses grow through a larger and more diverse consumer base. But did you know exclusivity can also help halal businesses grow?
Halal is for everyone
The basis of halal business is that it is universal. Halal products, in brief, are designed to suit ethical, sustainable, and health-oriented decisions that are appropriate for all. Halal businesses are not only for Muslims; they are for whoever is looking for products that belong to ethical parameters.
The key values here are:
- They are accessible for everyone, not just for Muslims
- It promotes health, fairness, and sustainability
- Halal products has a wider market since it attract people who want the same value
Inclusivity has allowed halal businesses to thrive since it values fairness, accessibility, and ethics. Delivering halal products to the masses helps businesses reach various individuals with similar values.
Exclusivity as a Part of Business Strategy for Halal Business
In marketing, exclusivity is a part of its strategy to drive profits by making the products or services look attractive due to limited availability. While inclusivity is the base for halal businesses, it can be done as a strategic way to create a sense of urgency. When something is in a limited quantity, people tend to perceive them as exclusive, which means the value is deemed higher.
Due to this, it attracts attention from many and creates a strong demand. People naturally want what they perceive as rare or special. This is why luxury brands limit their supply, and halal businesses can apply a similar strategy in ethical and value-driven ways.
How Halal Businesses Can Leverage Exclusivity?
Exclusivity initially is not against halal business. When it is applied, it can be a smart business approach. It will suit businesses that are looking for customer loyalty, making their products appear high-end, and how they want to be perceived in the market.
Here are some of the ways they could leverage exclusivity:
- Limited edition products within limited time. This strategy creates the Fear of Missing Out (FOMO) in this digital age where consumers need to grab it fast or they will lose the opportunity to obtain the product.
- VIP and loyalty programs. Halal brands can create membership programs that offer special advantages, advance pre-launch offers on new products, or special discounts. These programs can allow brands to gain customer loyalty without chasing away any potential buyers.
However, exclusivity can lead to manipulation if it is not done ethically. To ensure it will not cause manipulation, businesses must be transparent about why the product or service is exclusive, is open to everyone, and has fair pricing. Ensure that customers must make purchases or attend events based on their own preferences and interests, not out of fear. This is because it might manipulate customers to buy something that they probably don’t need.
Key Points to Balance Exclusivity and Inclusivity
These two strategic approaches will build trust and excitement within customers when they are combined together. For a perfect balance, clear communication is key. If a halal business chooses to make something exclusive, it should explain why and how it aligns with its values.
For example, a halal brand might make a product exclusive because,
- It is made with rare, high-quality ingredients.
- It is part of a special event or celebration.
- It offers a premium experience that aligns with ethical and sustainable values.
Understanding the target audience is also important. Exclusivity can appeal to specific groups, while inclusivity ensures there’s something for everyone. Another way to balance both is by partnering with premium brands to add value without making products less accessible. By using exclusivity the right way, halal businesses can strengthen their brand reputation while staying true to their mission.
Conclusions
Halal businesses have always focused on being inclusive, offering ethical and affordable products to everyone. But using exclusivity in the right way can also add value, increase demand, and build loyalty. Limited-edition products, VIP programs, and exclusive experiences can help halal businesses create a balance between making their products available to all while adding a sense of value.
By combining exclusivity and inclusivity, halal businesses can grow, build trust, and attract customers without going against their ethical values. When used carefully, exclusivity can help a business grow without losing its halal principles.
