The halal market is growing fast and is expected to reach $2.8 trillion by 2025. With the increasing Muslim population, there is a growing demand for halal products globally. Not only that, businesses, even non-Muslim companies, are obtaining halal certifications to meet this increased consumption. This comes from Muslim consumers and non-Muslims who seek ethical and high-quality products.
#1 AI-Powered Personalization
Artificial Intelligence (AI) helps brands understand customer behavior and create experiences that are made just for them. In other words, they will easily find access to products and services that are personalized based on their interests and preferences. To do this, Halal businesses can use AI to recommend products, automate chat for the right support, and target the audience they want with curated ads. Not only that, AI chatbots can also give instant replies right away, no matter what language is being used. This makes it easier for people to shop the halal products or services globally.
#2 Searching with Voice Assistance
More people are using voice assistants in their daily lives, like Alexa and Google Assistant. These voice assistants help them to search for information such as finding where to eat, general knowledge, and recipes. Basically, it is mostly for everything. Therefore, it is important for Halal brands to optimize this voice search so that it is easy to get answers just by using human’s natural language. This includes long-tail keywords and structured data to improve search rankings. Optimizing for local search is also essential, as many consumers look for halal restaurants, stores, and services nearby using voice search.
#3 Shopping With Augmented Reality (AR)
When shopping is more fun and interactive, customers are more likely to engage and keep coming back for more. With this, AR lets customers try products before buying, like modest fashion, skincare and makeup. Halal beauty brands can offer virtual makeup try-ons, and halal food brands can use AR to show where their ingredients come from. This builds trust and improves the shopping experience. Additionally, AR can enhance the online shopping journey by allowing customers to visualize how a product fits into their lifestyle, increasing purchase confidence.
#4 The Rise of Video Content
Since videos can capture attention and deliver messages quickly, they are the most engaging form of content. Short videos that are done strategically, which are done on TikTok, Instagram Reels, and YouTube Shorts, attract more viewers. Halal brands can use videos to show how their products work, tell their brand story, and educate people about halal principles. Live streaming is also gaining traction, allowing brands to interact with audiences in real-time through Q&A sessions, product demonstrations, and behind-the-scenes content.
#5 Data Privacy and Transparency
Today, people are more concerned about data privacy. Halal businesses should be clear and inform users about how they collect and use customer data. Following privacy laws and being transparent will help build trust and customer loyalty. With third-party cookies being phased out, brands must focus on first-party data collection strategies, such as offering valuable content in exchange for customer sign-ups.
#6 Sustainability and Ethical Marketing
Consumers, especially younger ones like the Millennials and Gen Z, prefer brands that care about the planet. Halal businesses can highlight their eco-friendly packaging, ethical sourcing, and fair trade practices to attract more customers who value sustainability. For instance, a halal food brand can use ethical pricing to ensure that it is affordable.
Showcasing corporate social responsibility (CSR) efforts, such as supporting local communities or reducing carbon footprints, can further strengthen brand credibility. These can be done through websites, social media, email marketing, product packaging and also on the online marketplaces.
#7 Influencer Marketing & User-Generated Content (UGC)
Influencer collaboration with the same values as halal can raise brand awareness. Customers believe in influencers who use and support a product personally, and therefore influencer marketing can be a good way to make more individuals familiar with your product. Second, encouraging user-generated content—e.g., customer reviews, testimonials, and social media—can make brands appear more authentic and build a loyal base among halal products.
Conclusion
By maintaining these online marketing trends in 2025, halal brands will be able to strengthen their online presence, connect with their audience, and drive business growth.
