Malaysia is a multi-racial country with people of different ethnic and religious groups coexisting in harmony. Among the trends that are notable is the fact that an increasing number of non-Muslims are embracing halal foods. Research studies also found that halal food, especially meat, is found to taste more delicious compared to non-halal meat. Not only that, this is also because halal foods are generally cleaner and safer to be eaten.
1) Trust in Clean and Quality Food
Halal certification in Malaysia is regulated strictly by Jabatan Kemajuan Islam Malaysia (JAKIM) so that halal food is of high standards of cleanliness, hygiene, and ethical sourcing. According to research undertaken in Kuantan, 96% of non-Muslims agreed to consume halal food. Furthermore, other research also suggests that they are drawn to it because of safety, quality and treating animals in an ethical manner.
2) It’s a Majority’s Options, and They are Used to It
Malaysian cooking is dominated by halal culture, and eateries are halal-certified to attract more customers. Since halal food is found anywhere in the country, non-Muslims automatically consume halal foods throughout the phase in their lives. For instance, halal food options are found in school cafeterias, company cafeterias, and public dining. Plus, the multicultural nature of Malaysian society makes halal food a part of everyday life. Therefore, it is more a norm than just a choice.
3) Economic Factors and Business Opportunities
Over 60% of the halal-certified food companies in Malaysia are non-Muslim owned, reflecting business motives behind halal certification. Food businesses adopt halal norms to tap the global US$3 trillion halal market, not just Muslim consumers but even those who are keen on certified quality products. Major food chains such as McDonald’s, KFC, and Starbucks in Malaysia have their products certified as halal to cater to the larger consumer base. Also recently
4) Health and Dietary Choice
Some non-Muslims view halal food as healthier due to fewer processes and stricter ingredient screening. Halal law prohibits hazardous additives such as pork gelatin, certain preservatives, and blood derivatives, so it is a popular choice for health reasons. With more individuals converting to organic and ethical diets, halal food aligns with consumer values such as natural, humane, and sustainable consumption.
Conclusion
The appeal of halal food amongst Malaysian non-Muslim consumers is determined not only by religious tolerance but also by a balance of belief in food safety, cultural integration, economic benefits, and health consideration. With further growth in the halal business, the contribution of halal towards consumer purchase behavior will transcend religious groups and emerge as a popular choice of a wider class of consumers.
