Operating a Muslim-owned business in a non-Muslim country can be demanding but thrilling. The halal market is growing by leaps and bounds, and it’s projected to be worth $2.8 trillion by 2025, according to Statista. While there are many opportunities, there are also some unique challenges to deal with when they are based in a non-Muslim country.
Muslims who are living in the non-Muslim majority countries tend to find it a struggle to find widely access to Halal-certified food. Due to a lack of understanding of Halal, some businesses claim to serve halal food using terms like “Muslim-friendly,” as long as they avoid pork, alcohol, or lard. When this happens, some may lead to consuming non-halal food due to misleading labels, causing doubt, such as needing to find out if they are slaughtered in a halal way.
For Muslim-owned businesses, there are still opportunities despite the lack of halal certification in the non-OIC countries. Here’s how to successfully run a Muslim-owned business outside Muslim countries.
1) Be Sensitive and Aware of Cultural Differences
Operating in a non-Muslim country means understanding and respecting different cultures. Even though they are serving the Muslims, at the same time it is important to make the non-Muslims feel welcome. For example, if they’re running a restaurant business, they can offer halal foods without making the non-Muslims feel like outsiders. This can be done by making it clear that halal foods can be enjoyed by non-Muslims too. By doing so, they can make the business more inclusive and welcoming to everyone, irrespective of background.
2) Build Trust with Audience
Even though Muslim business owners have already gained their credibility since they are Muslims, they still must build trust. They might also mistakenly use ingredients like vanilla extract, gelatin, and cheese that are thought to be halal but are not. With limited halal sources in non-OIC countries, the risk of mistakes can be higher. To build trust, be transparent about your halal certifications, sourcing methods, and ethical standards. Sharing this information with your customers through social media or your website will help both Muslims and non-Muslims feel more confident about your business.
3) Adapt to Local Laws
Each country has its own laws, and it’s important to understand the local regulations that may affect the business. For instance, halal certification might not be as widely recognized in some countries. Muslim business owners must stay informed on the legal requirements and adapt their businesses accordingly. Being knowledgeable and compliant will build trust and also ensure the business is operating smoothly in the local market.
4) Be Respectful in Marketing
When marketing a Muslim-owned business in a non-Muslim country, cultural sensitivity is crucial. While Islamic holidays such as Ramadan and Eid provide excellent opportunities for promotions, businesses must ensure their messaging is inclusive and respectful. Sensitivity in marketing language, visuals, and branding helps in avoiding alienation of potential customers while still maintaining the business’s core identity.
5) Network with Other Muslim Business Owners
Connecting with other Muslim entrepreneurs can provide valuable insights and support. Industry networks, halal business associations, and community events serve as platforms for collaboration and knowledge-sharing. Engaging with like-minded business owners allows for mutual learning, shared marketing efforts, and increased visibility within the halal industry.
6) Keep Quality and Ethical Standards First
No matter where a business is done, quality products and ethical business practices are essential. People, even non-Muslims, want sustainability, fair trade, and responsible sourcing. Businesses that demonstrate a commitment to ethical operations, such as fair wages and environmentally responsible practices, are more likely to attract conscious consumers, both Muslim and non-Muslim.
Conclusion
Managing a Muslim-owned business in a non-Muslim country requires cultural awareness, regulatory compliance, and strategic engagement with diverse consumer groups. By prioritizing inclusivity, transparency, and ethical standards, businesses can successfully navigate challenges while tapping into the expanding halal market. With the right approach, a Muslim-owned business can thrive both locally and globally, contributing to the broader growth of the Muslim economy.
