This Ramadan, one thing was undeniable. Khairul Aming didn’t just have an audience; he had a strong community that truly showed up for him. His followers didn’t just watch his content, but they are living in it. They tried his recipes, shared their wins (and fails), and turned his kitchen creations into their own. And when things didn’t go as planned? They laughed about it together. Not only is he just another food influencer and entrepreneur, but he also connects well with the people around him.
So what did he do that made his community so strong, so loyal?
1) Realness Over Perfection
Khairul’s key strength is his authenticity. He does not hide behind perfections. He sometimes laughs at his own mistakes, engages with hilarious recreations of his recipes, and even jokes about things not always going as planned. This makes him relatable and human, not just an influencer trying to look perfect. And the best part? He is transparent, just the right way. When he was unable to post a video he had promised, he honestly told his fans it would be posted later. That degree of openness gives people trust, which makes them feel they belong to his process.
2) Personal Feeling of Engagement
As someone who takes content creation seriously, he does not post and disappear. He takes the initiative to reply to his audience, normally in a manner that you would least expect from such a popular influencer. His audience shares tryout videos of his recipes, and rather than just liking their posts, he responds with joking, motivating replies. He reposts their videos so that they know they’re special and valued. Even when it doesn’t really go according to plan as it should in the kitchen, he’s standing alongside them with a smile, showing his audience that it’s all part of the journey. This two-way interaction creates a tight-knit community and not just followers.
3) Transparent About Having to Rest as a Part of the Journey
Khairul’s approach to rest sets a great example for others who often glamorize hustle, where resting is seen as being unproductive even weak. He isn’t afraid to let people know he needs time to rest and isn’t afraid to take a break when needed. So much so that he has even spoken about it on his live streams, taking time to rest and inviting people to do the same. This balance is a reminder that even the most dedicated influencers have to keep themselves in check, both mentally and physically.
4) Making Happy Connections
What is perhaps the greatest thing about Khairul’s community is the joy he injects into his followers. During Ramadan, for example, his fans flooded his feed with clips of their attempts at cooking. Some made us laugh, some were disasters, but Khairul embraced it all. He didn’t just laugh with them; he interacted with them with funny and witty comments. Khairul has said in his recent TikTok Live that this Ramadan was when he had the most fun doing content creation, and it’s clear why.
5) Caring for His Team
It’s not just about his followers that he cares about. Khairul’s approach to community extends to the people who work alongside him. Recently, he shared that he would be taking a day to focus solely on his team, even closing orders just to spend time with them. It’s clear that he values his staff and sees them as an integral part of his journey. He’s transparent about these moments too, letting his audience know how much he cares about the people behind the scenes. This has set him as an example
6) Consistency and Relevance with a Heartfelt Touch
Khairul’s consistency is what makes him strong. He does not just churn out content to churn out content. It is because they make every post personal. Even his voiceovers are recorded fresh, reflecting his current thoughts, energy, and the latest trends. This approach keeps his videos relevant, ensuring they resonate with his audience in real time, not just when they were filmed months ago. This authenticity makes a difference. His viewers don’t just come for the recipes; they come for the warmth, the laughter, and the sense of connection he brings.
Conclusion
Khairul Aming shows us that it’s not just producing content to get a solid, loyal following, but building connections. His openness, interaction, and honesty make his followers feel like they’re traveling with him. Stopping to rest, laughing at mistakes, and even taking care of his team, Khairul shows us that succeeding as an influencer is about building a place where people can really connect.
