Is Your Networking, Working? Mistakes to Watch Out For

Networking is all about relationships and receiving mutual benefits. This means that both parties should have a sincere interest in each other and contribute to one another’s success. While exchanging business cards is a step in the right direction, is the connection rewarding?

Networking is more than just about introducing yourself to another person. Therefore, you only need to watch out for these three mistakes.

1) The benefits aren’t mutual

One common mistake is approaching individuals without a clear understanding of mutual benefit. For instance, you might seek assistance from someone whose expertise or connections do not align with your goals. Think about whether their influence will automatically translate into value for you. If their benefits do not resonate with your needs or aspirations, the connection may be unproductive.

For a fruitful relationship, consider seeking some of these things:

• Know why you want their help
• Complement skills or expertise
• Shared goal or interest
• Access to resources
• Collaboration opportunities

Perhaps you admire their achievements or believe they can provide insights that will boost your career moving forward. It is equally important to identify what value you can offer them in return. Whether it’s sharing your unique perspective, providing assistance in a project, or connecting them with your own network.

2) Not following up with each other

Networking means that you are building a connection with another person. Connections with people can easily fade over time. Therefore, it should be done in a consistent and timely manner. This involves reaching out at the right time and on the right platform. Think about your close friendship that fizzled out in your high school years. Why has it faded? It can be due to neither of you came forward to initiate contact.

3) You are networking with the wrong people

This could be a major mistake that will be a waste of time and effort. Before attending events, entrepreneurs should conduct research. This helps in identifying who will be there and determining if their presence aligns with your goals. Here are some signs that you network with the wrong people:

• Having clashing perspectives
• Misaligned goals
• One-sided relationships

By networking with the right people, you can ensure that your time and energy are invested efficiently. A strong relationship can create a strong support system that helps each other during challenging times.

Networking should not be purely transactional

While the above approach can be seen as transactional, networking must be built authentically. Genuine relationships require strategic approach. Superficial relationships that only focus on receiving benefits on both ends can be detrimental. Unlike superficial relationships, genuine relationships involve being interested in each other. You’ll find that the interaction feels natural, you enjoy each other’s company, and there’s mutual trust. Not only will it benefit both sides, but it will also be fulfilling and long-lasting.

Conclusions

Networking is not just about collecting contacts; it’s about cultivating meaningful relationships that offer mutual benefits. By avoiding common pitfalls, you can significantly enhance your networking experience. Remember, the goal is to create authentic connections. When both parties are genuinely invested in each other’s success, the results can be transformative. Approaching networking with authenticity will build a strong support system and lasting partnerships that enrich personal and professional life.