Awards and Recognition

Empowering Entrepreneurs to Elevate the F&B Industry in Malaysia

Broku Sdn. Bhd. is a marketing and branding company focusing on entrepreneurship development programs across various industries in Malaysia. Among the entrepreneurship programs implemented are marketing seminars, online and offline classes, and training programs. It was established with the belief in developing marketing and branding skills for entrepreneurs and enhancing digital knowledge to meet the evolving needs of the food and beverage industry.

After experiencing a business setback, Broku has risen again by establishing this company, and has begun to gain recognition and trust for his expertise in the food and beverage field over the past 5 years. Starting from one business to thousands of businesses, he has touched and successfully helped increase store sales until today. The Broku name itself has become a phenomenon in the food and beverage market (F&B).

Ku Addyfazly Bin Ku Radin received the award presented by Datuk Seri Ahmad Maslan, Deputy Minister of Works, alongside Professor (Adj) UTHM Hj Adam Richman, Head Committee of IDEA Award 2023

Broku sees Oyo, Grab & Alibaba as business model inspirations. Like Oyo becoming a billion-dollar company in the hotel business without owning hotels, Grab having a taxi business without owning taxis, Alibaba building a billion-dollar company in manufacturing without owning warehouses, similarly to the Broku brand, which aims to become like giant companies operating without owning a restaurant.

For almost 5 years, the Broku name has been striving to build a reputation and gain trust in the food and beverage market in Malaysia. Finally, the Broku brand has become known throughout Malaysia among food and beverage operators. With the establishment of this name, it has produced testimonials from successful restaurants under the guidance and touch of Broku himself. These testimonials are built through seminars, online/offline classes, and intensive training provided by Broku over the years. Now, the Broku brand has successfully produced many successful food and beverage entrepreneurs.

“I feel very excited and grateful that the efforts made over the past few years have finally paid off to the extent of receiving recognition at the IDEA Award 2023,” said Ku Addyfazly Bin Ku Radin, founder and director of Broku Sdn. Bhd.

“No matter what type of business you pursue, never give up on doing your best for the business. The journey to success is not as easy as thought. Sometimes, we will fall down, but don’t use that as a reason to stop. Every bitterness we experience has its sweetness later on. The key lies within oneself and the spirit in making an effort,” he said to entrepreneurs out there.

Broku Sdn. Bhd. aims to elevate the food and beverage world in Malaysia and globally, transforming the food and beverage landscape into something more refined and orderly.

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