Wonda Coffee has broken the Guinness World Record for the ‘World’s Longest Magazine’ as part of its Kopi Tarik campaigning, achieving another remarkable feat.
In collaboration with Marketing Magazine Malaysia, they created an accordion-style special edition September issue magazine. When fully opened, the magazine measures 715.2 cm from cover to cover.
According to The Star, in February of this year, Wonda Coffee just set a Guinness World Record for ‘The Largest Online Video Chain of People Performing Football Juggle’. It is participated in by football enthusiasts across Malaysia. The Kopi Tarik magazine was created in partnership with media partner Ampersand Advisory as a unique means to break a world record.
Wonda Coffee, one of Malaysia’s leading and fastest-growing ready-to-drink (RDT) coffee brands, has continued to push the boundaries of innovation and collaboration across industries.
The Guinness World Record was part of a larger plan to strengthen its position worldwide as a competitive disruptor in the coffee market. This was seen in its OR1 FM campaign collaborations with the Football Association of Malaysia and Astro Radio.
The Guinness World Record was presented at Tiffin-at-the-Yard by Guinness World Record adjudicator Sonia Ushirogochi. Wonda also unveiled a fresh new appearance for their variety of Wonda Coffee products, all with the same brand promise of delivering coffee that tastes like it was freshly prepared.
