In today’s age of technology, business leaders have the unique opportunity to be a positive influence on global audience through social media. With over 4.7 billion social media users worldwide, the platforms are not just websites for personal sharing but also valuable tools for professional influence. How business leaders behave online can make or break their reputation.
In fact, 70% of consumers report that they are more likely to shop with a brand they are already following on social media, demonstrating just how important it is to get online and interact strategically.
How to Be a Positive Influence on Social Media With Impact
1. Share Authentic and Transparent Content
Authenticity is the key to being an effective influence on social media. People want to see the real you—not a shiny, corporate impersonation. Share your personal life, issues, and achievements. Your leadership story will sound more authentic when it’s real.
For instance, amidst the global pandemic, leaders like Patagonia CEO Rose Marcario were praised for being transparent about how the company was making ethical choices during the pandemic. This kind of transparency builds trust with your audience and shows that you care about the people you’re leading.
2. Use Your Platform for Good
You, as a business leader, have the power to shed light on social causes and issues that you hold dear. The public now wants to support businesses that stand for something beyond profits. Ben & Jerry’s, for example, has used its platform to speak out against climate change and social justice.
Due to this, he is not only solidified its brand but also attracted loyal customers who share the same beliefs. Show your audience that you’re not just in the business of selling stuff but of positively impacting the world around you.
3. Engage Sincerely with Your Audience
Posting isn’t enough; engaging is. Respond to comments, ask for feedback, and engage in conversation. When your followers feel heard and valued, they’ll be more willing to invest in your leadership and your brand.
Use social media as a community tool, rather than using it to promote your own product or services. Interact with your audience within the life of your business via polls, Q&A, or even personal stories. Two-way communication like this builds loyalty and trust, the key to long-term success.
4. Lead by Example and Walk the Talk
Being a positive social media influence means leading by example. Lead by example, and take note of what you post, the tone you create, and your interactions online. Avoid getting involved in controversial topics or heated debates.
Be professional, respectful, and inclusive. Leaders like Satya Nadella, CEO of Microsoft, are a great example of consistently posting messages of empathy, innovation, and growth that inspire employees and followers alike.
5. Create Value, Not Just Promotions
Lastly, prioritize adding value with your social media presence. Share industry insights, offer tips, or promote useful resources. When your audience views you as a source of information, they’ll look to you as an authority.
For example, Elon Musk has garnered a massive following by sharing his futuristic thoughts and musings on technology and space travel. Rather than self-promotion, he adds value to discussions, which keeps his followers curious and engaged.
Conclusions
In short, if you learn how to be a positive influence on social media as a business leader, you require a mix of authenticity, engagement, and meaningful action. Your social media footprint is a reflection of your leadership and your values. By being true to your mission and connecting authentically with your audience, you can build trust, inspire others, and ultimately have a loyal base that follows your business and vision.
