Muslim Insiders and Kinihalal have formed a collaboration to create advertising content that reflects Islamic values and principles, ensuring that all materials are produced ethically.
This collaboration was formalized through a Memorandum of Understanding (MoU) signed on Monday, July 29, 2024. It was signed by Professor Adj. Hj. Adam Richman, President of Muslim Insiders, and Syilda Ismail, Senior Executive Producer of Kinihalal. Also present were Puan Sakinah Rahman, Treasurer of Muslim Insiders, and Nadyatul Shima, Creative Director of Kinihalal.
“Alhamdulillah, Muslim Insiders and Kinihalal share the same narrative, which is to elevate the image of Islam. Therefore, we want to strive to produce advertisements that have a positive impact,” said Professor Adj. Hj. Adam Richman.
“This positive impact brings us back to the true way of life. That way of life is Islam. When we collaborate with brands that are based on Islamic principles, our purpose becomes more meaningful. We want to build a movement that elevates religion by promoting Islam as a way of life and also as a method of advertising,” he stated.
Muslim Insiders is an organization dedicated to empowering entrepreneurs and promoting Islamic values through various initiatives and content. This organization focuses on creating a positive impact not only within the Muslim community but also for non-Muslims by providing networking opportunities and beyond for entrepreneurs.
Kinihalal, under the management of Malaysiakini, is a media platform that specializes in creating and promoting Halal and Islamic content. With a focus on producing ethical content and materials that respect culture, Kinihalal aims to reach and influence a broad audience by upholding the highest standards of Islamic guidelines.
“Both companies have their own strengths. With this collaboration, we can reach a wider and more specific audience. I see this as a challenge for us to create better content, especially regarding Halal and the Islamic economy,” said Syilda Ismail.
“There isn’t much content like this out there, and most of it may be in English or more focused on business and somewhat flat,” she added.
“We want to produce advertisements that are not rushed in conveying the message, but rather advertisements that showcase the beauty of Islam in advertising,” explained Professor Adj. Hj Adam Richman regarding the expectations for this collaboration.
The cooperation between both parties is seen as an important step towards promoting quality content that adheres to high Islamic guidelines. It is hoped that this collaboration will benefit both parties.
