A positive brand image appeals to customers, but for investors, a business is attractive due to its solid financial health, strong offerings, and competitive edge.
Ask yourself: “Am I excited about what I’m presenting to others?” If the answer is yes, you have a better chance of impressing investors.
What are the investors looking for?
Investors want to know if their money is worthwhile. Here is what makes a business attractive in their eyes:
Strong teams
What makes the business have the potential to scale up further depends on the teams itself. Are they capable enough to attract customers? Are they creative enough to find effective solutions? Are they committed enough and have the drive to reach the company’s mission? Investors observe the team members closely before investing. If the company has a strong team, then the leader is capable of building competent teams.
According to research, 90% of investors believe that the management team and their qualities are crucial for the success of an investment. This means how well the leadership skills let them know whether the business is likely to succeed. Strong leadership can signal that the business has a solid strategy and the ability to navigate challenges. This reassures investors about the potential for success.
Knows well about their products and services
What happens if a business is not able to explain clearly about their products or services? We don’t feel confident. It is difficult to trust whether the products or services solve our problems. This goes the same for the investors. An understanding of the products reflects the amount of effort and dedication invested in developing them.
Some indicators that they look for are:
- Deeper knowledge of their product features
- A clear product vision and strategy to develop it
- Able to demonstrate products clearly (E.g., visuals, videos or a prototype)
A business that is able to show the potential for growth is more likely to attract experienced and successful investors. Therefore, it is crucial to understand and feel confident in your business offerings.
Achieved several milestones
Highlighting milestones in your business journey indicates persistent efforts and the credibility of your business. Also, it indicates that the investment is less risky and the business is moving in the right direction. Therefore, businesses should make significant efforts to make their brand strong so that they will be able to stand out among competitors and investors.
Strong barriers to entry
Investors who are looking for long-term stability and profitability look for business with strong barriers to entry. When a business has a strong brand, stable earnings and loyal customers, it signals attractiveness to investors. This means that the business can maintain its competitive advantage and sustain itself over time. While this may be quite a challenge for startups, with the right strategies, they can still succeed. Some of the ways that can be done are by focusing on innovation, technology, networks and strategic partnerships.
Conclusion
To attract investors, businesses should highlight their strong teams, deep product knowledge, achieved milestones, and robust barriers to entry. A capable, committed team signals the potential for success. A clear understanding of product value, achievements, and competitive advantages are some attractive traits a business can have. By focusing on these elements, businesses can increase their chances of securing investment and laying the groundwork for long-term growth.
