Influencers are generally found on online platforms, using their own authentic and original content to attract various kinds of people, which can bring several benefits. This includes bringing in leads, profits and visibility to the businesses. When a partnership with influencers is done right, businesses could even get loyal customers through them.
What are some different types of influencers and how do they differ?
Each type of influencer has its own unique characteristics and audience reach, which can vary based on factors such as follower count, niche expertise, and platform preference, bringing different impacts to online platforms.
Here are the types of influencers based on follower count:
- Nano-influencers: 1,000–10,000 followers
- Micro-influencers: 10,001–50,000 followers
- Mid-tier influencers: 50,001–500,000 followers
- Macro-influencers: 500,001–1,000,000 followers
- Mega-influencers: Over 1,000,000 followers
Meanwhile, this is based on the content type provided by Hubspot:
- Brand Influencer
- Brand Ambassador
- Micro-Influencer
- Celebrity Influencer
- Blog Influencer
- Social Media Influencer
- Key Opinion Leader
Despite these influencers are categorized into certain numbers of followers, according to Yuhwen, CEO of Sushivid on loanstreet, the number of followers might vary depending on the country itself. For example, someone with 50,000 followers could be considered micro-influencers even though they are categorized as a mid-tier influencer.
How do these influencers bring benefits?
According to the recent The State of Marketing Report, 33% of Gen Z are having more trust in influencers. Also, influencers are said to bring a lot of growth in 2024. This is due to these benefits:
- More authentic content
- Better targeted audience
- Higher ROI
- Boost engagements
- Cost-effective
What are the costs?
For digital marketing agencies in Malaysia, this topic is considered a secret that should not be talked about. However, it is important for businesses to know about the rate of influencers so they can successfully collaborate with them for campaigns.
Influencers are not usually priced based on a flat rate. It is based on several factors such as the social media platform, number of followers, engagement rates, industry, and specific campaign requirement. Based on Marketing Lancers, social media marketing on 2017 starts from RM1,500 to a maximum of RM30,000 a month, according to business, influencer and targets.
Businesses also need to watch out for influencer fraud, where influencers might cheat by buying fake followers or engagement, or not being honest about their audience. To avoid this, it’s important to pick the right influencers who match the brand and its goals. By checking influencers carefully and making sure they’re genuine, businesses can avoid losses and ensure successful partnerships.
Using social medias to help grow business
Micro-influencers can be found typically through online platforms, usually social medias. These influencers have smaller but highly engaged audiences, making platforms like Instagram, Twitter, and YouTube ideal places to find them.
Find influencers that match with your brand
Influencers with the right personality and criteria can greatly influence how a business is perceived. It is important to pick the right one so that they are align with what your business looking to find. For example, for a skincare brand company, skincare enthusiast influencers who are passionate about skincare can align well, as they share a common interest and can authentically promote the brand’s products.
Build a community with them
Partnering with influencers and building a community can help businesses to connect influencers with audiences. When there is a new product and services, influencers will help to create engaging content that will boost engagement and sales to the business.
User-generated content
This is where businesses will allow influencers to create an authentic content for them. Micro-influencers, known for their high engagement, can boost the brand visibility when businesses integrate themselves in it. This could drive new potential customers and organic growth for the business.
Conclusions
Micro-influencers can be a high value asset for businesses looking to grow their online presence and reach. By partnering with influencers who align with their brand values and target audience, businesses can tap into the authenticity and engagement that micro-influencers bring, driving growth in brand awareness, sales, and customer loyalty.
