Expanding into the halal market is a strategic move for businesses, driven by the growing demand for high-quality halal products. Although halal is often associated with Muslim consumers, it also appeals to non-Muslims who value its high quality standards. Countries like South Korea and Japan, despite being majority non-Muslim, are actively developing their halal products and services to meet this expanding market demand.
Halal businesses will definitely attract attention. So, how will a business be perceived if it enters the halal market?
Awareness to cultural differences
By making a business halal, it showed that the business cares about and respects religious differences. This, in turn, will help attract customers from diverse backgrounds and build a positive reputation. For example, a restaurant that offers special discounts on halal buffets during Ramadan and Eid shows that it respects and values the Muslim religion. This not only attracts Muslim customers but also builds a positive reputation by celebrating together during their important events. This makes Muslim consumers feel that their needs and preferences are important. While they win the hearts of Muslims and non-Muslims, they would produce loyal customers. As a result, there will be a boost in sales, which can increase growth for the business.
High-quality product qualities are guaranteed
When a business taps into the halal market, high-quality product qualities are often guaranteed. This is because halal products are checked regularly to meet the required halal standard. Hence, this significantly influences how people view the brand. Even if two halal products offer similar features and benefits, their perceived value can differ widely. For instance, a halal product from a popular, trusted brand with strong marketing and premium packaging will generally be viewed as more valuable than a lesser-known competitor. Consumers are likely to have a better experience with a product that is perceived as superior.
Enhanced brand image and credibility
Businesses that make efforts to expand their reach in the halal market could make themselves stand out among their competitors. As they get themselves halal certifications, the brand will be more appealing and will also appear more welcoming to Muslims. Therefore, this will attract a mass of consumers who are curious to try out the products or services. As they experience a positive customer experience, they will become loyal to the brand. They might also recommend the brand through word of mouth, expanding its reach to other people.
Conclusions
Tapping into the halal market presents a unique opportunity for businesses to enhance their brand perception and expand their customer base. By respecting cultural differences and ensuring high-quality products, companies can build a positive reputation among both Muslim and non-Muslim consumers. Halal certification signals a commitment to quality and inclusivity, which can lead to greater customer loyalty and increased sales. Ultimately, investing in halal products not only enhances a brand’s appeal but also promotes a more diverse marketplace.
