With the continuous growth of the global Halal market, in particular, concerning consumer demand for Halal products, more and more Halal businesses take seriously the importance of obtaining and maintaining Halal certification.
The global Halal market size for 2025 is estimated to be $7.7 trillion, and this shows the increasing importance this market has taken.
Nevertheless, many halal businesses are still committed to some vital mistakes that will lead to the demise of their halal-certified product or service. These include:
1. Have a Proper Understanding of Halal Standards
Most entrepreneurs might think that Halal means that they need to only avoid prohibited ingredients. This is evident as there are food premises putting signs such as “No pork” even though they have no halal logo or certification displayed on their premises. Muslims who are aware of these are unlikely to come and dine at these premises, especially when they are owned by non-Muslims.
Halal certification actually encompasses the whole process of production, from ingredient sourcing to manufacturing, handling, and packaging. It should be realized that Halal is not something that would classify a product; it is a pledge to a set of ethical and hygienic standards that has to be followed by Halal-practicing businesses.
2. Halal Certification Is Not a One-Time Process
Probably the biggest myth about Halal certification is that it is a one-time process; this is not true because it requires compliance on a continuous basis and annual audits. Certification bodies make regular inspections to ensure that halal businesses continue to meet the required standards.
According to Jakim, businesses need to renew their halal certification for at least 6 months before the expiration date. Failure to keep up may result in the loss of certification, thereby affecting reputation and sales.
3. Have an Appreciation for Cleanliness and Hygiene
More importantly, Halal certification encompasses more than just ingredients; cleanliness and hygiene are in every scope of the business. For example, one big potential issue that could invalidate one’s certification is cross-contamination with non-Halal items.
Business owners sometimes think less about maintaining separate storage, preparation areas, and utensils. Cleanliness and hygiene have become more critical in 2025 because consumers’ demands for much greater levels of transparency and safety keep going up.
4. Clear Communication of Halal Practices
Getting Halal certification alone is not sufficient, and its message needs to trickle down to your customers. Yes, when your business gets Halal-certified, you need to blast it out. Many halal businesses today, such as Dolly Dimsum and Bungkus Kaw Kaw, have announced getting Halal certification from JAKIM. They took the chance to be transparent, showing their commitment to being Halal and making their business flourish.
Therefore, it doesn’t matter whether it is from the website to marketing material, and it goes all the way to putting a halal logo on products. Be reminded that today’s consumers are more informed and skeptical, so being transparent about your Halal certification is key to building trust.
5. Be in touch with emergent trends and consumer expectations within the Halal market
The Halal market is anything but static. Consumer expectations are changing, especially with millennials and Gen Z driving demands for ethical, sustainable, and clean-label products. It is important to keep updated with recent trends in the halal market and ensure that your product matches the dynamic preferences of the target audience.
Conclusion
In 2025 and beyond, halal businesses should look at Halal certification in a holistic and proactive manner. If your business can avoid these common mistakes, it is bound not only to attain certification but also to excel in this highly competitive, ever-evolving market. Full knowledge of what Halal entails, observing rigorous standards, and always staying ahead of consumer demands set a very firm foundation for long-term success.
